Lunar New Year market

Lunar New Year Market: Secrets to Grasping Demand and Selling Agricultural Products Effectively

Lunar New Year is the time when the demand for agricultural products increases, bringing great opportunities for farmers. However, to take advantage of the opportunity, farmers need to understand the market, manage prices and know how to sell effectively. This article will provide necessary information to help farmers achieve the best business results during Lunar New Year.

1. Demand for agricultural products during Lunar New Year

On the occasion of  Lunar New Year, the most popular agricultural products include:

• Vegetables: Cabbage, carrots, kohlrabi, sweet cabbage, Chinese cabbage, green onions... are often used in Lunar New Year meals.
• Fruits: Grapefruit, orange, tangerine, mango, custard apple, apple, watermelon, melon... are not only for eating but also for Lunar New Year decoration.
• Flowers and ornamental plants: Apricot blossom, peach blossom, kumquat, chrysanthemum, marigold, orchid, mini bonsai.
• Specialty foods: Chicken, duck, clean pork, freshwater fish, honey, sticky rice, banh chung, banh tet, …

2. Determine the consumption market

To effectively consume agricultural products, farmers need to:

• Survey market demand: Determine which products are in high demand locally or in neighboring areas.
• Select customer segments: Choose to sell to wholesale markets, supermarkets, clean food stores, or sell directly to consumers.

3. Manage agricultural product prices

Prices fluctuate strongly during Lunar New Year, so farmers need to:

• Grasp market prices: Monitor prices daily to make appropriate adjustments.
• Build reasonable selling prices: Prices need to be competitive but still ensure profits.
• Negotiate wholesale prices: If selling to traders or large agents, it is necessary to negotiate prices carefully to avoid being forced to lower prices.

4. Secrets to effective sales

Here are some tips for farmers to sell smoothly during Lunar New Year:

4.1. Prepare quality products

• Carefully select: Remove damaged, crushed, substandard products.
• Beautiful packaging: Use beautiful, easy-to-carry packaging that can be packaged in sets to increase product value.
• Clear introduction: If it is a clean, organic product, it needs to be clearly labeled and certified to increase reliability.

4.2. Choose the right sales channel

• Lunar New Year market: This is a traditional sales channel, helping to reach many customers.
• Online: Take advantage of platforms such as Facebook, Zalo, TikTok to sell quickly and expand the market.
• Clean food stores: Contact clean food stores and supermarkets to put products on shelves.

4.3. Product promotion

• Take photos and videos of the product: Beautiful images will attract more customers.
• Lunar New Year promotions: Free gifts, discounts when buying in bulk or preferential shipping fees.

5. Avoid risks in business during Lunar New Year

People need to note:

• Proactively preserve agricultural products: Use cold storage, storage boxes to keep products fresh for a long time.
• Avoid hoarding goods for too long: Prices may drop sharply after Lunar New Year, so consider the time of sale.
• Control costs: Invest properly in packaging and transportation to maximize profits.

6. Advice for farmers

• Connect with reputable traders: Find reputable partners to consume goods stably.
• Share experiences with other farmers: Learn from each other to improve sales and care for agricultural products.
• Set specific goals: Make a clear plan for each day before Lunar New Year to avoid pressure.

Conclusion

Lunar New Year is a golden opportunity for farmers to consume agricultural products, but they need to clearly understand market demand, manage prices and have appropriate sales strategies. Hopefully this article will help farmers optimize profits and have a full and prosperous Lunar New Year.

If you have any questions or need further support, do not hesitate to contact us!