Agricultural Product Consumption Trends During Lunar New Year

Agricultural Product Consumption Trends During Lunar New Year: Opportunities and Challenges for Farmers

Lunar New Year is not only the most important holiday of the year but also the time when the agricultural product consumption market is most vibrant. Grasping the right consumption trends will help farmers optimize profits and meet customer needs more effectively. This article will analyze in detail the agricultural product consumption trends during Lunar New Year, and at the same time give suggestions for farmers to make the most of this opportunity.

1. Agricultural Product Consumption Trends During Lunar New Year

1.1. Prioritize clean and safe products

• Reason: Consumers are increasingly concerned about health, especially during Lunar New Year when food is consumed more than usual.
• Popular products:
  • Clean vegetables: Spinach, broccoli, carrots, herbs.
  • Organic fruits: Green-skinned grapefruit, seedless watermelon, oranges, clean custard apples.
  • Safe meat and fish: Free-range chicken, wild fish, organic pork.
• Opportunities for farmers: Certification of safe products such as VietGAP, GlobalGAP or organic will increase the value of products on the market.

1.2. Increase consumption of specialty foods

• Reason: Many consumers want to give gifts or enjoy regional specialties during Lunar New Year.
• Notable specialties:
  • Smoked buffalo meat, dried bamboo shoots, dong vermicelli, wild honey.
  • Sticky rice, specialty rice (golden sticky rice, eight-flower sticky rice).
  • Seafood: Dried shrimp, dried fish, one-sun-dried squid.
• Strategy: Farmers can package beautifully, clearly stating the origin to make the product more attractive.

1.3. Prefer agricultural products with feng shui meaning

• Reason: Many families display agricultural products in their homes during Lunar New Year to pray for luck.
• Popular products:
  • Fruits: Engraved watermelon, gourd grapefruit, yellow citrus, giant mango.
  • Flowers, ornamental plants: Apricot blossom, peach blossom, kumquat, mini bonsai.
• Suggestions: Invest in the form and cultivation techniques to make the products eye-catching, flowering, and fruiting in time for Lunar New Year.

1.4. Demand for strange and new agricultural products

• Reason: Young consumers like to experience new products.
• Suggested products:
  • Strawberries, kiwi, cherries, avocados.
  • Strange vegetables: Red radish, miniature pumpkin, cordyceps.
• Benefits: High price, bringing great economic value if people know how to grow and preserve.

2. Analysis of Demand by Consumer Target

2.1. Urban consumers

• Characteristics:
  • Prioritize clean, beautiful, easy-to-process products.
  • Like prepackaged, convenient foods.
• Suitable products: Clean fruits, specialty foods, Lunar New Year gift baskets.

2.2. Rural consumers

• Characteristics:
  • Choose products with moderate prices and large quantities for storage.
  • Prioritize traditional foods: sticky rice, fresh meat and fish, vegetables.
• Suitable products: Popular vegetables, home-made foods.

2.3. Enterprises and organizations

• Characteristics:
  • Often buy in large quantities as Lunar New Year gifts.
  • Prioritize gift baskets with beautiful appearance and feng shui meaning.
• Suitable products: Fruit baskets, specialty gift boxes, engraved watermelons.

3. How Can Farmers Respond to Consumption Trends

3.1. Invest in product quality

• Use organic fertilizers, clean farming techniques.
• Choose good varieties that are suitable for market demand.

3.2. Take care of product appearance

• Eye-catching packaging: Use baskets, mesh bags, beautiful boxes.
• Decorate in Lunar New Year style: New Year greeting labels, red ribbons.

3.3. Develop sales channels

• Locally: Sell at markets, fixed points of sale.
• Online: Take advantage of Facebook, Zalo, TikTok to sell and deliver to your door.

3.4. Cooperate with traders and businesses

• Contact agents and supermarkets to provide stable products.
• Participate in Lunar New Year fairs to promote products.

4. Challenges and Solutions

4.1. Price competition

• Challenge: Fierce competition from other sources.
• Solution: Focus on product quality and added value.

4.2. Difficulties in transportation and preservation

• Challenge: Agricultural products are easily damaged if transported long distances.
• Solution: Invest in cold storage, specialized trucks, use vacuum bags.

4.3. Fluctuations in market demand

• Challenge: Demand can change unexpectedly, causing surplus goods.
• Solution: Closely monitor the market and have a flexible sales plan.

5. Conclusion

Grasping the consumption trends during Lunar New Year not only helps farmers increase revenue but also builds agricultural product brands in the eyes of customers. Focus on product quality, attractive appearance, and appropriate distribution channels to make the most of this Lunar New Year opportunity.

If you need more advice on how to plant, care for, or promote your products, please do not hesitate to share! Wishing you a successful and fruitful Lunar New Year!