ONLINE AGRICULTURAL BUSINESS

Online: Leverage Facebook, Zalo, TikTok to Sell Quickly and Expand Your Market

In the digital technology era, agricultural business is no longer limited to traditional markets or fixed stores. The use of online platforms such as Facebook, Zalo, and TikTok helps farmers quickly reach customers, expand their markets, and increase profits. This article will guide farmers on how to leverage the power of online sales channels, making it easier to deliver agricultural products to consumers.

1. Benefits of Online Selling

• Diverse customer reach: Customers from afar, in the city, or even abroad can access agricultural products through social media.
• Time and cost savings: There is no need for expensive business premises; all that is required is a smartphone and an internet connection.
• Quick transactions: Customers can view products, place orders, make payments, and receive items right at home, enhancing satisfaction and the seller's reputation.

2. Facebook: A Popular and Flexible Sales Channel

How to exploit:

• Create a sales page (Fanpage):
  • Regularly update product information, including images, prices, and origins.
  • Write concise and engaging introductory content that clearly highlights the strengths of agricultural products (organic, clean, fresh).
• Share high-quality images and videos:
  • Take clear photos of products with bright colors.
  • Record short videos of the harvesting, packaging, and processing process to increase credibility.
• Run Facebook Ads (Facebook Ads):
  • Reach potential customers in the area.
  • Customize the target audience (age, location, interest in clean food).
• Interact with customers:
  • Respond to comments and messages promptly.
  • Create mini-games and promotional programs to increase interaction and attract new customers.

3 Zalo: A Close Communication Channel with Consumers

How to exploit:

• Zalo Official Account (OA):
  • Create a Zalo OA account for the agricultural products store.
  • Post product information, articles on health care, and nutrition advice.
• Send promotional messages:
  • Send broadcast messages to the list of old customers to introduce new products or discount programs.
  • Ensure the message content is concise, engaging, and not spammy.
• Images and short videos:
  • Share photos and videos of the production process on Zalo to build trust.
  • Use the "Diary" feature to post daily images and stories about the farm.
• Instant customer support:
  • Zalo allows for direct chatting, making it convenient to answer questions and finalize orders quickly.

4. TikTok: A Creative and Engaging Short Video Channel

How to exploit:

• Create creative video content:
  • Shoot short videos (10-30 seconds) introducing the vegetable garden, fruit orchard, and harvesting process.
  • Create culinary content: Share recipes for delicious dishes made from agricultural products.
• Use music and effects:
  • Choose suitable music and fun effects to make the videos lively and engaging.
  • Create unique hashtags (#NongsanSach, #VuonNha) to make it easier for customers to find.
• Combine Live Stream:
  • Conduct live streams in the garden, answer questions, and provide product consultations.
  • Create mini-games and special offers for live stream viewers to encourage immediate purchases.
• Link to sales pages:
  • Add links (link in bio) to Facebook, Zalo, or e-commerce sites (Shopee, Lazada) for convenient customer purchases.

5. Some Notes When Selling Online

• Product quality is the core factor: Images and videos only support promotion. If the product is not good, fresh, the value of the online channel will decrease.
• Patience and persistence: At the beginning, having few customers and low interaction is normal. Consistently posting and engaging will gradually build credibility.
• Customer care after sales: Keep in touch, ask for feedback, and offer promotions to old customers to retain them and expand the loyal customer base.

6. Conclusion

The exploitation of online platforms such as Facebook, Zalo, and TikTok not only helps farmers sell agricultural products quickly but also expands the market beyond local limits. The combination of product quality, creative content, and close interaction with customers is the key to success in online business.

If you are just starting out, choose a familiar channel, and then gradually expand to other platforms. Wishing you great success on your online business journey!